Strengthening your brand’s position in the market requires effort and hard work. From launching high-quality products to packing the products in visually appealing packaging, brands strive to capture customers’ attention. Cosmetic brands are also looking for ways to boost their sales and retain more customers. If you are looking to strengthen your brand position in the market, consider the following packaging styles to pack different consumer products.
Mailer Boxes
Most small cosmetic brands pack their products in mailer boxes as they are made of corrugated cardboard, a durable packaging material. Corrugated cardboard is a sustainable material that offers protection against external factors such as water and pressure to a large extent.
Purchasing affordable custom mailer boxes in bulk will allow your brand to save costs and avoid supply chain issues. When shipping over long distances, you can choose double-wall corrugated boxes to ensure maximum product protection. You can choose different sizes and customize the boxes as per your desire to boost sales.
Paper Tube Boxes
Products such as mascara, lip balms, lipsticks, and even makeup brushes are usually packed in paper tube boxes. These boxes take up less space when displayed on the shelves and can be customized in different ways.
You should choose paper tubes made from eco-friendly kraft packaging boxes to reduce your carbon footprint and attract more eco-conscious customers. Use minimalist designs and pastels, such as lilac and powder blue, to make your paper tube boxes more visually appealing.
Two-Piece Boxes
When offering limited-edition products or special themed products, choose two-piece boxes made of rigid packaging. This packaging material ensures product protection to an optimum level. You can customize the boxes in different ways to enhance the visual appeal of these boxes.
Go for textured designs to make your packaging more refined and royal when displayed on the shelves. Adding a glossy finish on your two-piece boxes will offer a beautiful sheen and ensure your boxes remain safe from abrasions. These boxes can also be used when sending a PR package to influencers for your brand’s promotion.
Magnetic Closure Boxes
Brands often use magnetic closure boxes made of rigid packaging when launching their complete makeup collection. The magnet embedded in the flap of the box ensures the products remain inside the box during shipping and shelving.
Add a custom thank you note inside the boxes to make their purchase beautiful and meaningful, so customers can return the next time as well. To create a robust brand identity in the market, choose shades similar to your brand’s logo for the boxes. Add customized inserts made of EVA foam, plastic or cardboard to offer cushioning to products during shipping.
Sleeve and Tray Boxes
To make a lasting impression on your customers, choosing the right packaging style alongside quality products is a must. Customers are more likely to move past a product if it’s packed in a dull box. Sleeve and tray boxes offer an enhanced unboxing experience and improve the shelf visibility of the products when displayed on the shelves.
You can choose vivid colors for your sleeve and tray packaging, such as red, yellow, and orange, to attract customers. From makeup brushes to beauty blenders and from serums to hand or face creams, you can pack anything in these boxes.
Open Door Boxes
This style is perfect for gifting purposes as it does not require additional packaging. Customers often look for packaging that justifies their purchase, and open-door packaging is one of those styles. You can pack different products in these boxes, such as a moisturizer, a night cream, or even a lip balm collection.
Open-door boxes usually do not require extensive designs as they give a refined and luxurious look. If you are struggling with the designs and colors, you can always rely on a professional to help you. You can use two contrasting shades for your open-door packaging to create a beautiful ombre look and enhance the product’s visibility.
How to Elevate Your Customer’s Unboxing Experience?
Customer retention requires more than just having different styles of boxes after having quality products. As a cosmetic brand, you must know different ways you can enhance the customer’s unboxing experience and leave a lasting impression. Here are some add-ons you can choose for your packaging to enhance the visuals and attract more customers:
Shredded Paper
Aesthetics play a major role in attracting customers, and this is the reason brands are always looking for ways to make their packaging visually appealing. Adding shredded paper in different colors is one such way of achieving that. Most brands use shredded paper when packing products in mailer boxes. This paper can provide striking visuals and can also cushion products to some extent.
Custom Stickers
Freebies are another compelling way to charm your customers as soon as they receive their package. Most brands use customized stickers and add them to the boxes. However, you can add different types of stickers inside the boxes for customers to use on their products, such as a Stanley or a laptop. Choose kiss-cut or die-cut stickers with vinyl coating to make them waterproof.
Custom Printed Ribbon
Ribbons can make any packaging look more visually appealing and refined. When packing products in boxes with minimal designs or monochrome, you can add a ribbon to enhance their aesthetic appeal. Decide on different designs for the custom-printed ribbons to make your boxes stand out when displayed on the shelves. You can get different colors for your ribbons, such as red, pink, blue, and green.
Boost Your Brand’s Visibility with Customized Packaging!
Choosing the right designs and colors for your cosmetic packaging reflects on the products packed inside. Enhance the visual appeal of your cosmetic packaging to boost sales and retain customers. Pick sustainable packaging boxes to reduce your carbon footprint and attract more eco-conscious customers. Present your products in boxes with visually appealing designs and colors, and create a robust brand identity in the market. Charm your customers with customized cosmetic packaging boxes.